About Unibet: Leading Online Casino & Sports Betting
Learn about our journey, values, and commitment to providing the best online gaming experience for UK players since 1997.
Our Story
Founded in 1997, Unibet has grown from a small Swedish startup to one of Europe's leading online gambling companies, serving millions of customers across multiple markets.
Our Mission
To reinvent the gambling experience by putting the customer at the heart of everything we do. We strive to create the most engaging, fair, and secure online gaming platform while promoting responsible gambling practices.
Our Vision
To be the world's most trusted and innovative online gambling company, setting industry standards for customer experience, product innovation, and responsible gaming practices.
Our Values
Trust
We build lasting relationships with our customers through transparency, honesty, and reliable service. Your trust is our most valuable asset.
Innovation
We continuously push boundaries to create cutting-edge gaming experiences, staying ahead of industry trends and customer expectations.
Community
We foster a vibrant community of players, partners, and employees who share our passion for exceptional gaming experiences.
Responsibility
We take our duty to promote safe gambling seriously, implementing robust player protection measures and supporting responsible gaming initiatives.
Excellence
We strive for excellence in every aspect of our business, from product development to customer service and regulatory compliance.
Passion
Our team is passionate about creating memorable gaming experiences that entertain and engage players while maintaining the highest standards.
Gaming Excellence Since 1997
Experience the Unibet difference with our award-winning platform, trusted by millions of players worldwide. Join our community and discover why we're the UK's premier online casino destination.
Join Unibet TodayKey Milestones
1997
Unibet founded in London by Anders Ström with a vision to revolutionize online sports betting.
2004
Listed on the NASDAQ OMX Stockholm, marking a significant growth milestone and increased investor confidence.
2010
Launched comprehensive online casino platform, expanding beyond sports betting to become a full-service gaming provider.
2016
Became part of Kindred Group, strengthening our position as a leading player in the global online gambling market.
2020
Launched mobile-first platform redesign, setting new standards for user experience in mobile gaming.
2023
Achieved industry-leading customer satisfaction scores and expanded our live casino offerings significantly.
Awards & Recognition
EGR Awards 2023
Winner of "Mobile Operator of the Year" for exceptional mobile gaming experience and innovation.
Global Gaming Awards 2022
Recognized for "Outstanding Achievement in Responsible Gambling" for our player protection initiatives.
SBC Awards 2023
Honored with "Innovation in Sports Betting" award for revolutionary betting features and user experience.
Licensing & Regulation
UK Gambling Commission
Unibet operates under a license from the UK Gambling Commission (License Number: 000-039648-R-319403-005), ensuring we meet the highest standards of player protection, fair gaming, and responsible gambling. Our license requires us to:
- Implement robust age verification and identity checks
- Provide comprehensive responsible gambling tools
- Ensure fair and transparent gaming practices
- Maintain segregated customer funds
- Submit to regular audits and compliance reviews